2019 Speakers

Specialists from the fields of paid search and automation

#gde19 speakers

Top international speakers at the Great Day 2019


Matt Van Wagner


Find Me Faster

So glad to be back moderating the Great Day again this year! The lineup of speakers is top-notch and the day is packed full with two tracks of sessions covering important, timely topics. Best of all, for me, is watching so many great connections made between PPC colleagues – as much knowledge exchanged during coffee breaks as during sessions, I think.

David Merrifield

Global Head of Digital Acquisition

RS Components

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Driving Organisational Change to Achieve PPC Automation at Scale
At RS Components, David Merrifield is responsible for developing and delivering a global digital strategy to drive revenue growth and customer acquisition across Paid Search, Social, Display, and Affiliates. He’s been a PPC enthusiast for the past decade and has a lot of experience working in various industries.

Polle van Elsacker

Independent Paid Search Professional

Formerly Zalando and Rocket Internet

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Confessions of a Paid Search Marketer
Having managed search marketing teams at Groupon, Rocket Internet, and Zalando, Polle has seen paid search transform over the past decade. Today, he is a driver for innovation in paid search and an expert when it comes to pushing the development of PPC automation solutions. At the Great Day, he will share his experience and his personal perspective on the future of the industry.

Christopher Rogl

Whoop! Product Owner

Smarter Ecommerce (smec)

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The True Value of Search Queries in Your Google Shopping Campaign
As product owner, Christopher is responsible for the strategic development of Whoop! features and functions. With years of experience as Account Strategist and Customer Success Manager, he knows what matters when it comes to managing complex shopping campaigns and regularly shares that knowledge as speaker at international PPC conferences.

Nils Rooijmans

Paid Search Consultant

Water Cooler Topics

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Keeping an Eye on Google's AI
using Scripts
With 15+ years experience, Nils Rooijmans is considered a veteran in search marketing and has helped over 100 companies increase their revenue and profits. His holistic approach to search, combined with his entrepreneurial know-how, his background in AI and his experience in building search engines and PPC platforms, is what distinguishes him from the rest. In his talk, he will focus on automation through Google Ads scripts.

Andrew Lolk

CEO and Founder


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To be announced
Andrew Lolk is a paid search and social marketer. He is a regular speaker at events, co-founder of the PPC and SEO agency White Shark Media, and owner of SavvyRevenue: a PPC agency focused on managing and automating paid search for e-commerce businesses looking to scale their PPC efforts profitably. Why automation? Because when done right, it allows you to put a focus on strategy and expansion.

Thorsten Ahlers

Head of Marketing


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Clear-sighted campaigns: Strategic Control in Search and Shopping
As Head of Marketing of the online optician Brille24, he oversees and guides both KPI- and customer-driven campaigns. His experience with performance marketing and classic marketing channels, like TV and print media, allows him to build a bridge between online and offline, all while empowering their customers through fair prices, high quality and an outstanding shopping experience.

Jason Puckett

Growth Marketing, Paid Growth


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To be announced
Jason is the Founder and CEO of AdBasis, which was acquired by Airbnb in November of 2017. Now Growth Marketing, Paid Media at Airbnb. Prior to AdBasis he co-founded a digital agency which raised VC funding from Lightbank and was acquired by Manifest Digital in 2014.

Jan Radanitsch

CEO and Founder

Smarter Ecommerce (smec)

Event host
Jan is an industry pioneer with a passionate vision for paid search automation. He has spoken at numerous national and international events, founded an e-commerce diploma course, and lectured at universities. In 1999 he co-founded Datenkraft, an Austria-based internet agency. Since 2007 Jan and his business partner Christian Gorbach have shaped the PPC industry with their Google Ads automation tools.

Oliver Greifenstein

Head of Operations

Smarter Ecommerce (smec)

Oliver has 8 years of experience with Google Ads accounts of all shapes and sizes. He’s worked with international clients in various industries and has a knack for finding methods that make large sized accounts more lean and scalable. Former online marketing & PPC strategist at smec, he is currently Head of Operations.

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