Patrick Chardon is a Product Specialist for Shopping Ads in the Central European region and has been at Google since 2011. Prior to his current role, Patrick managed the strategic market and customer development in Germany and UK at Channel Intelligence, a now fully integrated business unit of Google, focusing on the improvement of product data feed quality.
Christin Krooss joined Google in 2011 and is currently working as EMEA Product Lead Shopping/Omnichannel in Munich. Her focus areas are Brand Shopping Ads, Local Shopping as well as Automation. She is closely working with the product teams in the US and Zurich to further develop the product.
Shopping ads provide delightful experiences that bring users, retailers, and brands together throughout the shopping journey. But how can you use them most effectively? In this presentation you will learn how to make shopping ads work for you and your business. We will focus on data-driven insights, activity measurement, automation, and a variety of ad formats.