The Great Day for PPC Automation is back!

Europe’s best-fit event for ambitious paid search marketers

Great Day for PPC Automation main illustration
Save the date: May 23, 2019
Get tickets

Putting advertisers back in the driver’s seat

Learnings from the past two years of AI-driven paid search

Have you found yourself worrying that recent developments in paid search automation are taking away your control rather than supporting you in keeping it? Since the last Great Day in 2017, we’ve seen advertisers, especially retailers, become increasingly concerned. How smart is smart bidding? How big of an account is too big for efficiently scaled automation?

This year, we will hear first-hand from retailers who have worked with automation, struggled with it, come to terms with some things and found ways of solving others. You’re invited to take part in discussions and listen to PPC pros from various industries as they recount their experiences – and we are certain that you will be more at ease once the day is done.

You are in good company

Brands that are attending the Great Day

Join the conversation

Top international paid search experts and retailers gather in one place to share vision and tactics

Matthias Hartl
“This is the first event for PPC Automation ever, and combined with its top-notch speaker lineup, the Great Day will be a tough act for anyone to follow.”
Matthias Hartl, UNITO
Photo Stella Meyer
“Many thanks for a really successful Great Day. Kudos for the excellent organization and the well-chosen speakers. I got a lot out of it and I was pleasantly surprised how big the scope of the Great Day really was. I would gladly come again.”
Stella Meyer,
Photo Rainer Will
“smec Great Day. Great Event. Top Speakers. Perfect Location. The Handelsverband looks forward to continued partnership at Tabakfabrik Linz in 2018!”
Rainer Will, Handelsverband Österreich
Tweet by Martin Roettgerding
Tweet by Frederick Vallaeys
Tweet by Nathalie Nahai

Watch and learn

Clever action plans, digestible explainers, and uncommon insights for every PPC marketer

Our sponsors and partners

View the brands who collaborate with us to make #gde19 a success

Vibrant & thought-provoking

A lively, casual atmosphere and buzzing sessions will keep you smiling as well as thinking

Photos from the Great Day 2017

Stay up-to-date

Connect with us to get #gde19 speaker & agenda updates, expert content, and exclusive offers

Add our Web App to Home screen

Benefit from offline access and great performance