Great Day for PPC Automation

Europe’s best-fit event for ambitious paid search marketers

Great Day for PPC Automation 2019 Photo collage

The Great Day in retrospect

Discussing AI-driven paid search and the future of PPC

On May 23, Smarter Ecommerce (smec) hosted the Great Day for PPC Automation, uniting more than 300 international online marketers and ecommerce enthusiasts for an intense discussion of Google Ads trends and paid search innovations.

Leading industry experts and online marketing veterans joined us when top-notch speakers like Sven Achterberg (OTTO), Patrick Chardon (Google), David Merrifield (RS Components), Thomas Wrobel (trivago), Tom Buyckx (Microsoft), Thorsten Ahlers (Brille24) and more discussed challenges, personal experiences and what the future of PPC could look like.

Putting advertisers back in the driver’s seat

Learnings from the past two years of AI-driven paid search

Have you found yourself worrying that recent developments in paid search automation are taking away your control rather than supporting you in keeping it? Since the last Great Day in 2017, we’ve seen advertisers, especially retailers, become increasingly concerned. How smart is smart bidding? How big of an account is too big for efficiently scaled automation?

This year, we heard first-hand from advertisers and industry leaders who have worked with automation, struggled with it, come to terms with some things and found ways of solving others. Our guests took part in discussions and listened to PPC pros from various industries as they recounted their experiences.

We would like to thank all attendees for making the second edition of our Great Day series such a huge success! Stay tuned for recap videos, talk summaries and more.

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Brands that attended the Great Day

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Top international paid search experts and retailers gather in one place to share vision and tactics

“This is the first event for PPC Automation ever, and combined with its top-notch speaker lineup, the Great Day will be a tough act for anyone to follow.”

“Many thanks for a really successful Great Day. Kudos for the excellent organization and the well-chosen speakers. I got a lot out of it and I was pleasantly surprised how big the scope of the Great Day really was. I would gladly come again.”