2019 Talks

Discussing AI-driven paid search and the future of PPC

#gde19 speakers and talks

Top international speakers and their talks at the Great Day 2019

Sven Achterberg

Teamlead Product Search Marketing

OTTO (Otto GmbH & Co KG)

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Change in the Google Shopping Universe: from Shop to Merchant Center and Google Ads to the User
With the OTTO product search team since 2012, Sven is responsible for the team’s strategy and execution, where he places a special emphasis on the Google Shopping channel. In recent years, he and his team have expanded Shopping from a niche channel and developed it into one of the top online marketing drivers for otto.de. For almost 10 years, Sven has focused on the potential of automated product data marketing and its advantages over keyword-based search.

Nils Rooijmans

Paid Search Consultant

Water Cooler Topics

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Keeping an Eye on Google's AI
using Scripts
With 15+ years experience, Nils Rooijmans is considered a veteran in search marketing and has helped over 100 companies increase their revenue and profits. His holistic approach to search, combined with his entrepreneurial know-how, his background in AI and his experience in building search engines and PPC platforms, is what distinguishes him from the rest. In his talk, he will focus on automation through Google Ads scripts.

Christopher Rogl

Whoop! Product Owner

Smarter Ecommerce (smec)

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The True Value of Search Queries in Your Google Shopping Campaign
As product owner, Christopher is responsible for the strategic development of Whoop! features and functions. With years of experience as Account Strategist and Customer Success Manager, he knows what matters when it comes to managing complex shopping campaigns and regularly shares that knowledge as speaker at international PPC conferences.
Thomas Wrobel has worked at trivago since 2012. He established various digital marketing channels at trivago and now administers them. Before that, he worked at a well-known network media agency and a full service ecommerce solution. After gaining ten years of experience in dynamic and digital marketing and ecommerce, he is now focusing on marketing technologies.

Polle van Elsacker

Independent Paid Search Professional

Formerly Zalando and Rocket Internet

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Confessions of a Paid Search Marketer
Having managed search marketing teams at Groupon, Rocket Internet, and Zalando, Polle has seen paid search transform over the past decade. Today, he is a driver for innovation in paid search and an expert when it comes to pushing the development of PPC automation solutions. At the Great Day, he will share his experience and his personal perspective on the future of the industry.

Thorsten Ahlers

Head of Marketing


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Clear-sighted campaigns: Strategic Control in Search and Shopping
As Head of Marketing of the online optician Brille24, he oversees and guides both KPI- and customer-driven campaigns. His experience with performance marketing and classic marketing channels, like TV and print media, allows him to build a bridge between online and offline, all while empowering their customers through fair prices, high quality and an outstanding shopping experience.

David Merrifield

VP Performance Marketing

RS Components

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Driving Organisational Change to Achieve PPC Automation at Scale
At RS Components, David Merrifield is responsible for developing and delivering a global digital strategy to drive revenue growth and customer acquisition across Paid Search, Social, Display, and Affiliates. He’s been a PPC enthusiast for the past decade and has a lot of experience working in various industries.

Patrick Chardon

Product Specialist, Shopping Ads


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How to Excite Today’s Shoppers
Patrick Chardon is a Product Specialist for Shopping Ads in the Central European region and has been at Google since 2011. Prior to his current role, Patrick managed the strategic market and customer development in Germany and UK at Channel Intelligence, a now fully integrated business unit of Google, focusing on the improvement of product data feed quality.

Christin Krooss

EMEA Product Lead Shopping Ads


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How to Excite Today’s Shoppers
Christin Krooss joined Google in 2011 and is currently working as EMEA Product Lead Shopping/Omnichannel in Munich. Her focus areas are Brand Shopping Ads, Local Shopping as well as Automation. She is closely working with the product teams in the US and Zurich to further develop the product.

Jan Radanitsch

CEO and Founder

Smarter Ecommerce (smec)

Event host
Jan is an industry pioneer with a passionate vision for paid search automation. He has spoken at numerous national and international events, founded an e-commerce diploma course, and lectured at universities. In 1999 he co-founded Datenkraft, an Austria-based internet agency. Since 2007 Jan and his business partner Christian Gorbach have shaped the PPC industry with their Google Ads automation tools.

Tom Buyckx

Director Corporate Sales DACH


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Connect Memorably with Your Retail Audience
Tom is an international sales and marketing executive, bringing experience and perspective from large technology companies like Microsoft and Google, where he spent 8 years in various roles that put him on the forefront of the rise of digital marketing – from SEM to mobile to programmatic. He has also held leadership roles ar a mobile startup, for which he spent nearly 2 years in China and set up an office in San Francisco. Tom currently manages the DACH corporate sales team at Microsoft Advertising.

Oliver Greifenstein

Head of Operations

Smarter Ecommerce (smec)

Oliver has 8 years of experience with Google Ads accounts of all shapes and sizes. He’s worked with international clients in various industries and has a knack for finding methods that make large sized accounts more lean and scalable. Former online marketing & PPC strategist at smec, he is currently Head of Operations.

Matt Van Wagner


Find Me Faster

So glad to be back moderating the Great Day again this year! The lineup of speakers is top-notch and the day is packed full with two tracks of sessions covering important, timely topics. Best of all, for me, is watching so many great connections made between PPC colleagues – as much knowledge exchanged during coffee breaks as during sessions, I think.

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