2019
2017
Web psychologist and best-selling author
Keynote | #gde17
Head of Innovation @ smec
Talk | #gde17
Agency Development @ Google
Breakout Session | #gde17
Director of Growth and Performance @ Naspers
Talk | #gde17
Digital Marketing and Social Media Manager @ TOMS
Breakout Session | #gde17
Head of SEA @ Bloofusion Germany
Talk | #gde17
Account Executive SMB Austria @ Salesforce
Breakout Session | #gde17
Account Executive
@ Bing
Search Account Manager
@ Bing
Breakout Session | #gde17
Martin Röttgerding, Head of SEA at Bloofusion, author at Internetkapitäne and PPC pioneer delivered an insightful talk on the possibilities and limitations of ad customizers. His hands-on tips & tricks were a nice addition to the talk and showed his years of experience working with Google AdWords.
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Wondering what the 7 psychological principles of successful ecommerce are? In her keynote at the Great Day for PPC Automation, bestselling author Nathalie Nahai offers expertise from her unique perspective as a web psychologist. Nathalie applies behavioral and cognitive insights relevant to marketers, demonstrating how humans can be both irrational and predictable creatures.
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One of Google’s first 100 employees, Frederick Vallaeys helped build the AdWords Editor and is now CEO of Optymzr, a PPC scripts and automation provider. At the Great Day for PPC Automation on October 18th, he offered a well-reasoned, well-researched, and genuinely compelling view into how and why to automate your PPC efforts, and what it means for the future of the business.
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Evan Waters, Director of Growth & Marketing at Naspers, one of the world’s largest global internet and entertainment group technology investors, delivered an equally enlightening and interesting talk at the Great Day for PPC Automation on October 18th: presenting us with his framework for automation that lists three stages: Reporting, Ad Serving and Bidding.
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Benefit from offline access and great performance
