Thomas Wrobel

SVP Americas, trivago NV

Great Day 2019 Talk

CX at Scale: Winning Market Share with User-centric Search Automation

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Speaker profile

Thomas Wrobel has worked at trivago since 2012. He established various digital marketing channels at trivago and now administers them. Before that, he worked at a well-known network media agency and a full service ecommerce solution. After gaining ten years of experience in dynamic and digital marketing and ecommerce, he is now focusing on marketing technologies.

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CX at Scale: Winning Market Share with User-centric Search Automation

2:00 p.m. - 2:30 p.m. | English | Main stage talk

During seven years at trivago, Thomas managed the global performancemarketing strategy in one of the world’s most dynamic and competitive sectors: travel booking. Learn how he scaled an obsession with customerexperience using paid search automation to win market share.

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