Frederick Vallaeys

Frederick Vallaeys is CEO and founder of Optmyzr. In his talk “Will the Robots Take My PPC Job?“, Frederick reviews the state of AI and automation in PPC today. He drills down into what has worked and what hasn't — and what we can learn, specific SME topics like AdWords scripts, bid management, Quality Score, ad text optimization. Finally he explains how to have a great marketing career when the robots have taken over.