Martin Röttgerding

Martin Röttgerding is Head of SEM at Bloofusion Germany. In his talk “Customized Ads – Automating Ad Copy @ Scale”, Martin explores feed-driven ad copy management, what technical possibilities you have to make ads dynamic, how you can automate customized ad copy the easy way, how you can benefit from dynamic ads without too much effort, how to combine feed-based ads with if-combinations, and much more.