First-of-its-kind conference

On 18 October 2017, we celebrated the Great Day for PPC Automation at Tabakfabrik Linz in Austria, uniting online retailers, distributors, ecommerce enthusiasts, and all those interested in the latest trends and upcoming innovations from the SEA, SEM, and Google universe, as well as in Artificial Intelligence and Machine Learning.

The event was packed with notable speakers and experts, partners like Google, Naspers, Bloofusion, Salesforce, and Bing Ads were among our 300+ guests.

Here you’ll find exclusive insider content, videos, recaps, presentations, and much more.

First photos from the Great Day

Is it you in the picture? Or somebody you know? Click on the pics, browse through the album,
have a Great Day – every day!

Register to get everything for free:

Meet the industry’s finest minds – learn about SEA, SEM, AI, ML, and Google – enjoy the keynotes, talks, and presentations – experience the Great Day!

Great guest: Nathalie Nahai

Keynote: The 7 great psychological principles of successful Ecommerce

Nathalie Nahai is a web psychologist, international speaker and author of the best-selling book, Webs of Influence: The Psychology of Online Persuasion. She has worked with Fortune 500 companies, design agencies and SMEs, including Google, eBay, Unilever and Harvard Business Review, to name a few.

More about Nathalie: → Speaker biography

Nathalie Nahai

Web Psychologist

Best-selling author

Evan Waters

Director of Growth and Performance

Naspers Limited

Markus Parzer

Industry Manager Retail

Google

Martin Röttgerding

Head of SEA

Bloofusion Germany

Reinhard Einwagner

Head of Innovation

smec

Cathrin Wagner

Agency Development Manager

Google Ireland

Alessander Argenti

Digital Marketing and Social Media Manager

TOMS

Stefan Pravits

Account Executive SMB Austria

Salesforce

Verena Zuschnig

Search Account Manager

Bing

Daniel Schellmann

Account Executive

Bing

Moderator: Matt Van Wagner

President

Find Me Faster

Check out all talks:


All talks at a glance

#1 - Great speakers

Meet some of the industry’s finest minds: Nathalie Nahai, the foremost expert in web psychology and best-selling author; Evan Waters, Director of Growth and Performance Marketing at Naspers; Markus Parzer from Google; Martin Röttgerding, Head of SEM at Bloofusion Germany; Frederick Vallaeys, CEO of Optmyzr; Cathrin Wagner from Google Ireland, and others. The Great Day will be moderated by Matt Van Wagner, president and founder of Find Me Faster.

#2 - Great insights

Learn about the state of AI and automation in PPC today, what works, what doesn’t and what we can learn from it; how Machine Learning is transforming the industry and global markets; which upcoming trends and innovations from the SEA, SEM & Google universe are next; about specific topics like AdWords Scripts, bid management, Quality Score, ad text optimization, and how to prepare to have a great marketing career in an age when the robots have taken over.

#3 - Great location

Explore the outstanding Tabakfabrik Linz, an architectural masterpiece and a protected historic landmark built from designs by Peter Behrens, the leading representative of Industrial Modernism. The architecture was visionary and ground-breaking at its time, fuses the past with the future and represents what the Great Day stands for – to always be a step ahead.

#4 - Great program

Enjoy the perfect mixture of keynotes, talks and presentations, spiced up with breakout sessions, networking opportunities, a PPC clinic and vivid discussions. In the evening, we will celebrate our “10 years of smec” with a great party and an amazing concert. We want to take this opportunity to say thank you to all our long-term business partners, customers, and friends and will invite them and all the attendees of the Great Day to begin a new decade of success together.

#5 - Great atmosphere

Experience the thrilling atmosphere of the inspiring ambience in the heart of Linz, in the heart of Austria, in the heart of Europe (well, kind of) and of the community of people who will be present and who make the Great Day so great – with their outstanding expertise and their engaging personalities, side by side with you.

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