Evan Waters

Director of Growth and Performance @ Naspers


Laying the Foundation for PPC Automation


Evan Waters is Director of Growth and Performance Marketing at Naspers. In his talk “Laying the Foundation for Automation”, Evan discusses which PPC automation tactics are proven winners, what to consider before converting your AdWords account to automation, and how automation works in new markets. He also offers a checklist for tracking, campaign structure, and keyword structure.