Great Day 2017 - Agenda and talks
The Great Day program offered first-hand insights from industry leaders for immediate implementation in your PPC account, as well as inspiring & stimulating discussions, examples of what to expect next from Google, which changes to your PPC strategy might be necessary, and more.
9.15 - 10.15
Web Psychologist and best-selling author
10.30 - 11.15
Agency Development @ Google
Data Driven Creatives
Technology has changed our todays marketing reality, there has never been a better time to reach the right customer with the right message at the right time. Programmatic marketing allows us to personalize ads in real time and at scale, this makes our marketing more engaging, relevant and memorable to the user. Join Cathrin at her session @ the Great Day and learn more about the power of data driven marketing.
Lunch break & Explore the Tabakfabrik
14.00 - 14.45
Account Executive SMB Austria @ Salesforce
15.00 - 15.45
Search Account Manager
Why Search is Transforming the Power of Marketing
A lot of people view search as ‘just a search engine’. In reality, it is much more. Not only is paid search a valued marketing tool today harnessing the majority of global adspend, but search is also at the core of the computing’s evolution.
Let’s take Bing as an example. Bing is the intelligence behind the more than 500 million devices using Windows 10, has powered 18 billion answers for Cortana, delivers the results we ask of Alexa and Siri, is integrated with Microsoft Azure, BI and CRM and as such, has a knowledge graph of over 1 Billion people, places and things including over 21 billion associated facts and understands over 5 billion relationships between entities. The knowledge gathered about audiences from this is huge. Search, when stripped back, is the critical ingredient that enables actionable insight. Stripped bare, it is one of the fundamental nutrients feeding AI.
Search, is in the driving seat and will be the one constant in the evolution of personal computing. It is a key technology that helps to source the insight that intelligently connects people, places, things and brands, to deliver real actionable insight. Intelligent connections driven and delivered by search, will and already are transforming marketing as we know it.
16.00 - 16.45
Industry Manager Retail
Trends and Innovations at Google Shopping. How automation can help you to drive growth
What were the turning points in the history of technology-based online shopping, and what were
What will be the next milestones to consider, and how will Google advertising products align with them?—e.g. insights into voice search trends.
From a Google-based perspective, which tasks can be the most fully automated, and which task are left to human management? Which product innovations can be expected from Google in the coming years?—i.e. mid- and long-term roadmaps.
Unfortunately Patrick Chardon can't attend. But the topic will be same.
17.30 - 18.00
CEO @ smec
Session #3:Marketing Automation and Artificial Intelligence – It’s time to get personal! Stefan Pravits14.00 - 14.45
Session #4:Why Search is Transforming the Power of Marketing Daniel Schellmann & Verena Zuschnig15.00 - 15.45