2019 Agenda

Learnings from the past two years of AI-driven paid search

Putting advertisers back in the driver’s seat

Have you found yourself worrying that recent developments in PPC automation are taking away your control rather than supporting you in keeping it? Since Great Day 2017, we’ve seen advertisers, especially retailers, become increasingly concerned. This year, we will hear first-hand from retailers who have worked with automation, struggled with it, come to terms with some things and found ways of solving others.

#gde19 timeline

A day packed with in-depth, actionable talks

8:00 a.m.
8:00
a.m.
60 min
Stiege C
Check in, Breakfast & Networking
9:00 a.m.
9:00
a.m.
15 min
Lösehalle
Welcome Note
Jan Radanitsch
CEO and Founder, Smarter Ecommerce (smec)
9:15 a.m.
9:15
a.m.
Keynote
30 min
Lösehalle
Driving Organisational Change to Achieve PPC Automation at Scale
David Merrifield
Global Head of Digital Acquisition, RS Components
9:50 a.m.
9:50
a.m.
Talk
30 min
Lösehalle
Talk: tbd
Jason Puckett
Growth Marketing, Paid Growth at Airbnb
30 min
Pop up
Breakout Session by Google
10:20
a.m.
20 min Break
10:40 a.m.
10:40
a.m.
Talk
30 min
Lösehalle
Confessions of a Paid Search Marketer
Polle van Elsacker
Independent Paid Search Professional, Formerly Zalando and Rocket Internet
11:15 a.m.
11:15
a.m.
Talk
30 min
Lösehalle
Clear-sighted Campaigns: Strategic Control in Search and Shopping
Thorsten Ahlers
Head of Marketing, Brille24.de
11:50 a.m.
11:50
a.m.
30 min
Lösehalle
Talk: tbd
12:20
p.m.
  70 min Lunch Break
1:30 p.m.
1:30
p.m.
Talk
30 min
Lösehalle
Keeping an Eye on Google’s AI using Scripts
Nils Rooijmans
Paid Search Consultant, Water Cooler Topics
30 min
Pop up
Breakout Session by Bing
2:05 p.m.
2:05
p.m.
Talk
30 min
Lösehalle
The True Value of Search Queries in Your Google Shopping Campaign
Christopher Rogl
Whoop! Product Owner, Smarter Ecommerce (smec)
2:40 p.m.
2:40
p.m.
Talk
30 min
Lösehalle
Talk: tbd
Andrew Lolk
CEO and Founder, SavvyRevenue
3:10
p.m.
10 min Break
3:20 p.m.
3:20
p.m.
40 min
Lösehalle
Panel
Oliver Greifenstein, Jan Radanitsch
4:00 p.m.
4:00
p.m.
20 min
Lösehalle
Closing Note
Jan Radanitsch
CEO and Founder, Smarter Ecommerce (smec)
4:30 p.m.
4:30
p.m.
60 min
Pop up
Networking & optional TFL Tour
5:30 p.m.
5:30
p.m.
Open end
smec HQ
Afterparty

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