On May 23, Smarter Ecommerce (smec) hosted the Great Day for PPC Automation, uniting more than 300 international online marketers and ecommerce enthusiasts for an intense discussion of Google Ads trends and paid search innovations.
Leading industry experts and online marketing veterans joined us when top-notch speakers like Sven Achterberg (OTTO), Patrick Chardon (Google), David Merrifield (RS Components), Thomas Wrobel (trivago), Tom Buyckx (Microsoft), Thorsten Ahlers (Brille24) and more discussed challenges, personal experiences and what the future of PPC could look like.
Have you found yourself worrying that recent developments in paid search automation are taking away your control rather than supporting you in keeping it? Since the last Great Day in 2017, we’ve seen advertisers, especially retailers, become increasingly concerned. How smart is smart bidding? How big of an account is too big for efficiently scaled automation?
This year, we heard first-hand from advertisers and industry leaders who have worked with automation, struggled with it, come to terms with some things and found ways of solving others. Our guests took part in discussions and listened to PPC pros from various industries as they recounted their experiences.
We would like to thank all attendees for making the second edition of our Great Day series such a huge success! Stay tuned for recap videos, talk summaries and more.