Daniel Schellmann & Verena Zuschnig

Bing

 

Why Search is Transforming the Power of Marketing

Breakout Session

At Bing Ads, Daniel Schellmann is an Account Executive and Verena Zuschnig is a Search Account Manager. In their Breakout session “Why Search is Transforming the Power of Marketing”, Daniel and Verena cover how and why Search and Artificial Intelligence are at the core of the computing’s evolution: how these tools help us to gather knowledge about audiences and how search has become a fundamental nutrient for feeding AI.
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