Digital Marketing and Social Media Manager @ TOMS
How to do Community Building @ Scale
Alessander Argenti is Digital and Social Media Marketing Manager at TOMS Shoes. In his breakout session “How to Do Community Building @ Scale”, Alessander details how TOMS Shoes built up the commercial viability of their brand while still holding to their grassroots values. He digs into TOMS’ attribution strategy, which is crucial in determining the contribution of all the digital marketing channels.