Great Speakers at the Great Day for PPC Automation
PPC Experts, Digital Marketers & Automation Specialists
Shopping Specialist for 3rd bidding Systems in EMEA
Patrick Chardon has been with Google since 2011. From 2014 until end of 2016 he was responsible for the strategic market and customer development in Germany and UK at Channel Intelligence, a former business unit of Google focussing on the improvement of product data feed quality. Prior to this, Patrick spent three years at Google's EU Headquarter in Dublin where he drove the launch of Product Listing Ads (PLAs) in markets such as Austria and Belgium. Patrick has recently relocated to Hamburg from where he is active as Product Specialist Google Shopping for the Central European region.
Head of Innovation
Reinhard is the product lead of Whoop!, Head of Innovation at smec and an expert in the field of search engine marketing solutions for retailers.
“The information age is finally coming to an end and we are heading into a new age. How will this bright new age will look like and should the human kind be scared?”
“Artificial intelligence would be the ultimate version of Google. The ultimate search engine that would understand everything on the Web. It would understand exactly what you wanted, and it would give you the right thing. We're nowhere near doing that now. However, we can get incrementally closer to that, and that is basically what we work on." - by Larry Page, CEO of Google”
Digital Marketing and Social Media Manager
Alessander has built up 8+ years of Digital and Social Marketing experience with a demonstrated history of working in the footwear, apparel and fashion industry. Having navigated this world on both agency- and client-side his knowledge in community-building, customer experience and online demand generation has most recently taken him to TOMS, where he has headed up the digital marketing team for EMEA. Joining the TOMS team after it had established itself in the region, he has been instrumental in connecting and cultivating the TOMS consumer-facing channels to fast-track brand equity and ecommerce growth for the One for One® company.
“For a brand like TOMS a content calendar is like a cake – one with more layers is just so much better at telling the complexities of the story.”
“Social Media is in many ways a facilitator of digital word-of-mouth but with the capacity to do this exponentially and on a much grander scale – this has been key to our community-building.”
International speaker and author
Nathalie Nahai is a web psychologist, international speaker and author of the best-selling book, Webs of Influence: The Psychology of Online Persuasion (Pearson). The foremost expert in web psychology, Nathalie helps businesses apply scientific rigour to their website design, content marketing and products. She has worked with Fortune 500 companies, design agencies and SMEs, including Google, eBay, Unilever and Harvard Business Review, to name a few. Nathalie lectures internationally on the digital application of behavioural sciences, has hosted Guardian podcasts, and contributes to national publications, TV and radio on the subject of online behaviour. She also ran Humanise The Web (a conference that explores both how the internet influences our behaviours, and how businesses can harness persuasive technologies for good), and sits on the Social Media Week advisory board and Ogilvy Change experts’ panel.
Active in the ecommerce business since the early days, his groundbreaking ideas for PPC automation led to what is today known as the smec AdEngine and Whoop!. Always eager to push the industry’s limits and willing to share his personal insights with students and industry colleagues alike, we are excited to have him as a speaker at Great Day.
“I’m so excited to host the Great Day for PPC Automation on October 18th and to celebrate our 10th anniversary with you at Tabakfabrik Linz in Austria. All Great Day attendees, our long term partners, customers and friends are invited to the following Great Party in the evening and to be our guests at this very special moment in our history.”
Head of SEA
Martin is Head of SEM at online marketing agency Bloofusion Germany. He blogs about Google AdWords on the German internetkapitaene.de and also runs the advanced AdWords blog PPC-Epiphany.com. Internationally, Martin is best known for his Google Shopping segmentation strategy and the Quality Score Tracker AdWords script.
“Automation can take your PPC efforts to the next level – if you’re doing it right.”
“Automation makes PPC more efficient and helps avoiding mistakes. It also lets you do things that otherwise wouldn’t be possible.”
Frederick ("Fred") Vallaeys was one of the first 500 employees at Google where he spent 10 years building AdWords and teaching advertisers how to get the most out of it as the Google AdWords Evangelist.
Today he is the Cofounder of Optmyzr which provides advertisers and agencies a suite of PPC management tools that streamline reporting and optimization.
He is a frequent guest speaker at events where he inspires organizations to be more innovative and become better online marketers. He blogs monthly for Search Engine Land.
“Good PPC management takes a lot of work pulling reports, and doing analysis. Automate this so you can focus more time on creativity and strategy.”
“AdWords Scripts let anyone build custom PPC automation so you save time while still doing things your way and getting great results.”
Agency Development Manager
With 8+ years experience in brand communication, digital marketing, social media, integrated marketing communication, online, traditional PR and global brand management I consider myself an expert in marketing and communication. Coming from a strong design background and having worked on client as well as on agency side, I'm able to bring different perspectives to the table and thus drive projects efficiently. I'm passionate about building insight-driven creative marketing campaigns, strategic communication concepts, customer experiences, innovations and helping brands grow constantly. I am an open-minded, well-rounded, positive marketing and communication expert with high energy and hands-on mentality. I'm fast learning hence able to adopt and develop new competencies rapidly. I'm a creative type with excellent ability to motivate and inspire others.
Director of Growth and Performance
Evan Waters is Director of Growth & Marketing at Naspers, one of the world’s largest global internet and entertainment group technology investors. Responsible for helping organizations such as Flipkart, OLX, Souq, Allegro, and Udemy ignite fast and efficient growth, Waters is a full-stack marketer that gets down in the weeds while maintaining a macro view.
Previously, he built the acquisition programs at Trulia and Tripping.com and helped companies like DoorDash, Fuze, HealthSherpa, and plotly improve their digital presence.
“To win in PPC you need to segment better than the competition. With great segmentation comes great complexity and automation helps simplify this complex world.”
“Automation is how one PPC manager does the work of three.”