Agenda and Talks
The Great Day program promises first-hand insights from industry leaders for immediate implementation in your PPC account, as well as inspiring & stimulating discussions, examples of what to expect next from Google, which changes to your PPC strategy might be necessary, and more.
9.15 - 10.15
Web Psychologist and best-selling author
10.30 - 11.15
Agency Development @ Google
Data Driven Creatives
Technology has changed our todays marketing reality, there has never been a better time to reach the right customer with the right message at the right time. Programmatic marketing allows us to personalize ads in real time and at scale, this makes our marketing more engaging, relevant and memorable to the user. Join Cathrin at her session @ the Great Day and learn more about the power of data driven marketing.
Lunch break & Explore the Tabakfabrik
15.45 - 16.30
Shopping Specialist for 3rd bidding Systems in EMEA @ Google
Trends and Innovations at Google Shopping. How automation can help you to drive growth
What were the turning points in the history of technology-based online shopping, and what were
What will be the next milestones to consider, and how will Google advertising products align with them?—e.g. insights into voice search trends.
From a Google-based perspective, which tasks can be the most fully automated, and which task are left to human management? Which product innovations can be expected from Google in the coming years?—i.e. mid- and long-term roadmaps.
17.30 - 18.00
CEO @ smec
Get together & warm up with DJ Oliver David
All Talks in a Nutshell
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If you can't make it to the Great Day you can watch all talks live or after the event – wherever in the world you might be.