Agenda and Talks

The Great Day program promises first-hand insights from industry leaders for immediate implementation in your PPC account, as well as inspiring & stimulating discussions, examples of what to expect next from Google, which changes to your PPC strategy might be necessary, and more.

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Keynote

9.15 - 10.15

Nathalie Nahai

Web Psychologist and best-selling author

→ Speaker Biography

10.15 - 10.30

Coffee Break

Talk

10.30 - 11.15

Reinhard Einwagner

Head of Innovation @ smec

→ Speaker Biography

OR

Breakout Session

10.30 - 11.15

Cathrin Wagner

Agency Development @ Google

→ Speaker Biography

Data Driven Creatives

Technology has changed our todays marketing reality, there has never been a better time to reach the right customer with the right message at the right time. Programmatic marketing allows us to personalize ads in real time and at scale, this makes our marketing more engaging, relevant and memorable to the user. Join Cathrin at her session @ the Great Day and learn more about the power of data driven marketing.

Talk

11.15 - 12.15

Evan Waters

Director of Growth and Performance @ Naspers

→ Speaker Biography

12.15 - 14.00

Lunch break & Explore the Tabakfabrik

Talk

14.00 - 14.45

Martin Röttgerding

Head of SEA @ Bloofusion Germany

→ Speaker Biography

Talk

14.45 - 15.30

Frederick Vallaeys

CEO @ Optmyzr

→ Speaker Biography

OR

Breakout Session

14.45 - 15.30

Alessander Argenti

Digital Marketing and Social Media Manager @ TOMS

→ Speaker Biography

15.30 - 15.45

Coffee Break

Keynote

15.45 - 16.30

Patrick Chardon

Shopping Specialist for 3rd bidding Systems in EMEA @ Google

→ Speaker Biography

Trends and Innovations at Google Shopping. How automation can help you to drive growth

What were the turning points in the history of technology-based online shopping, and what were the effects?
What will be the next milestones to consider, and how will Google advertising products align with them?—e.g. insights into voice search trends.
From a Google-based perspective, which tasks can be the most fully automated, and which task are left to human management? Which product innovations can be expected from Google in the coming years?—i.e. mid- and long-term roadmaps.



Closing address

17.30 - 18.00

Jan Radanitsch

CEO @ smec

→ Speaker Biography

18.00 - 19.00

Get together & warm up with DJ Oliver David

10 Years of smec
Party & Concert

20.00 - 24.00

with

[dunkelbunt]

All Talks in a Nutshell

Time Topic Speaker
08.00 - 09.00 Registration -
09.00 - 09.15 Warm Welcome by smec smec
09.15 - 10.15 Keynote: The 7 Great Psychological Priciples of successful Ecommerce Nathalie Nahai
10.15 - 10.30 Coffee Break -
10.30 - 11.15 Welcome to the Machine Learning Age Reinhard Einwagner
10.30 - 11.15 Break-Out-Session: Data Driven Creatives Cathrin Wagner
11.15 - 12.15 Laying the Foundation for Automation Evan Waters
12.15 - 14.00 Lunch break & Explore the Tabakfabrik -
14.00 - 14.45 Customized Ads - Automating Ad Copy @ scale Martin Roettgerding
14.45 - 15.30 How to automate Google Shopping Frederick Vallaeys
14.45 - 15.30 Breakout Session Alessander Argenti
15.30 - 15.45 Coffee Break -
15.45 - 16.30 Keynote: Trends and Innovations at Google Shopping Patrick Chardon
16.30 - 17.15 Round Table Discussion -
17.30 - 18.00 Closing address Jan Radanitsch
18.00 - 19.00 Get Together & Warm up With DJ Oliver David -
19.00 - 20.00 Official Welcome & Party smec
20.00 - 24.00 10 Years of smec Party & Concert [dunkelbunt]

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