Agenda and talks

The Great Day program offered first-hand insights from industry leaders for immediate implementation in your PPC account, as well as inspiring & stimulating discussions, examples of what to expect next from Google, which changes to your PPC strategy might be necessary, and more.

You can still download the Great Day App!

Keynote

9.15 - 10.15

Nathalie Nahai

Web Psychologist and best-selling author

→ Speaker Biography

10.15 - 10.30

Coffee Break

Talk

10.30 - 11.15

Reinhard Einwagner

Head of Innovation @ smec

→ Speaker Biography

OR

Breakout Session

10.30 - 11.15

Cathrin Wagner

Agency Development @ Google

→ Speaker Biography

Data Driven Creatives

Technology has changed our todays marketing reality, there has never been a better time to reach the right customer with the right message at the right time. Programmatic marketing allows us to personalize ads in real time and at scale, this makes our marketing more engaging, relevant and memorable to the user. Join Cathrin at her session @ the Great Day and learn more about the power of data driven marketing.

11.15 - 11.30

Break

Talk

11.30 - 12.15

Evan Waters

Director of Growth and Performance @ Naspers

→ Speaker Biography

OR

Breakout Session

11.30 - 12.15

Alessander Argenti

Digital Marketing and Social Media Manager @ TOMS

→ Speaker Biography

12.15 - 14.00

Lunch break & Explore the Tabakfabrik

Talk

14.00 - 14.45

Martin Röttgerding

Head of SEA @ Bloofusion Germany

→ Speaker Biography

OR

Breakout Session

14.00 - 14.45

Stefan Pravits

Account Executive SMB Austria @ Salesforce

→ Speaker Biography

14.45 - 15.00

Break

Talk

15.00 - 15.45

Frederick Vallaeys

CEO @ Optmyzr

→ Speaker Biography

OR

Breakout Session

15.00 - 15.45

Daniel Schellmann

Account Executive
@ Bing

→ Speaker Biography

Verena Zuschnig

Search Account Manager
@ Bing

→ Speaker Biography

Why Search is Transforming the Power of Marketing

A lot of people view search as ‘just a search engine’. In reality, it is much more. Not only is paid search a valued marketing tool today harnessing the majority of global adspend, but search is also at the core of the computing’s evolution.

Let’s take Bing as an example. Bing is the intelligence behind the more than 500 million devices using Windows 10, has powered 18 billion answers for Cortana, delivers the results we ask of Alexa and Siri, is integrated with Microsoft Azure, BI and CRM and as such, has a knowledge graph of over 1 Billion people, places and things including over 21 billion associated facts and understands over 5 billion relationships between entities. The knowledge gathered about audiences from this is huge. Search, when stripped back, is the critical ingredient that enables actionable insight. Stripped bare, it is one of the fundamental nutrients feeding AI.

Search, is in the driving seat and will be the one constant in the evolution of personal computing. It is a key technology that helps to source the insight that intelligently connects people, places, things and brands, to deliver real actionable insight. Intelligent connections driven and delivered by search, will and already are transforming marketing as we know it.


15.45 - 16.00

Coffee Break

Keynote

16.00 - 16.45

Markus Parzer

Industry Manager Retail

→ Speaker Biography

Trends and Innovations at Google Shopping. How automation can help you to drive growth

What were the turning points in the history of technology-based online shopping, and what were the effects?
What will be the next milestones to consider, and how will Google advertising products align with them?—e.g. insights into voice search trends.
From a Google-based perspective, which tasks can be the most fully automated, and which task are left to human management? Which product innovations can be expected from Google in the coming years?—i.e. mid- and long-term roadmaps.


Unfortunately Patrick Chardon can't attend. But the topic will be same.


Closing address

17.30 - 18.00

Jan Radanitsch

CEO @ smec

→ Speaker Biography

10 Years of smec
Party & Concert

20.00 - 24.00

with

[dunkelbunt]

Time Topic Speaker
08.00 - 09.00 Registration -
09.00 - 09.15 Warm Welcome by smec smec
09.15 - 10.15 Keynote: The 7 Great Psychological Principles of successful Ecommerce Nathalie Nahai
10.15 - 10.30 Coffee Break -
10.30 - 11.15 Welcome to the Machine Learning Age Reinhard Einwagner
10.30 - 11.15 Breakout Session: Data Driven Creatives Cathrin Wagner
11.15 - 11.30 Coffee Break -
11.30 - 12.15 Laying the Foundation for Automation Evan Waters
11.30 - 12.15 Breakout Session: How to do Community Building @ Scale Alessander Argenti
12.15 - 14.00 Lunch break & Explore the Tabakfabrik -
14.00 - 14.45 Customized Ads - Automating Ad Copy @ scale Martin Roettgerding
14.00 - 14.45 Breakout Session: Marketing Automation and Artificial
Intelligence – It’s time to get personal!
Stefan Pravits
14.45 - 15.00 Break -
15.00 - 15.45 Will the robots take my PPC job? Frederick Vallaeys
15.00 - 15.45 Breakout Session: Why Search is Transforming the Power of Marketing Daniel Schellmann & Verena Zuschnig
15.45 - 16.00 Coffee Break -
16.00 - 16.45 Keynote: Trends and Innovations at Google Shopping Markus Parzer
16.45 - 17.30 Round Table Discussion -
17.30 - 18.00 Closing address Jan Radanitsch
18.00 - 19.00 Get Together & Warm up With DJ Oliver David -
19.00 - 20.00 Official Welcome & Party smec
20.00 - 24.00 10 Years of smec Party & Concert [dunkelbunt]

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